Western Region

Please see below a summary of key Sun Life updates that may have missed your radar. For additional information, please click on the hyperlink in the title.

Updated Life insurance financial underwriting guidelines

Financial underwriting guidelines are implemented together with premium affordability guidelines. The newly updated table addresses face amount per insurance need, we also consider the total insurance per insured.

Bundle offers coming to Sun eApp plus a new Term and CII offer

We’re updating Sun eApp with a new feature to more efficiently meet Clients’ needs. It will soon be easier to bundle products together when special offers are available. And, we have an exciting new bundle opportunity coming with the Term and CII special offer! 

Starting October 6, Sun eApp will be enhanced to support our popular product bundle offers. Sun eApp will include a new Product bundling feature that will help you uncover and provide opportunities to meet Clients’ holistic needs - in a just few clicks. This enhancement will save you time and make it easier for you to grow your business. 

With this initial Sun eApp update, you can expect the Product bundling feature to continue to evolve to meet the needs of your business. See the PDF Applying with Product bundling feature.

Join us for a training session to see how you can take advantage of this new feature.
 
Sun CII maximum issue limit increased to $4 million

Starting October 6, Sun Life is announcing an increase to the maximum issue limit for Sun Critical Illness Insurance (CII), from $3 million to $4 million. 

This increase provides high-net-worth individuals and business owners enhanced financial security for their unique needs. With up to $4 million in critical illness insurance protection, Clients have more options to help safeguard their finances and lifestyles. 

More information can be found here.

Your ideas matter! Watch for the 2025 advisor journey survey in your inbox

Earlier this week, you and your assistants received an email with a survey about your journey with Sun Life.  

We want to understand your experience with Sun Life better. That’s why this survey doesn’t focus on a specific product. It should take less than 15 minutes to complete and is open to advisors and assistants (both licensed and non-licensed). 

Your feedback will help us recognize the highs (moments of delight) and lows (pain points) in your end-to-end journey. Please complete the survey to help us continue to identify and prioritize areas for improvement to meet your needs. 

New resources to help you showcase Sun Life’s value to Chinese-speaking Clients

As the Mid-Autumn Festival approaches, we wish you a happy holiday and joyful reunion in advance! 

We have prepared a series of new marketing and brand promotion resources to help you easily showcase Sun Life’s value to Chinese-speaking Clients and expand your business opportunities. 

• Sun Life 160th year: A new brand video and an updated brand brochure are now available. Please visit Suncentral to download  and use them to demonstrate Sun Life’s financial strength and brand credibility to Clients. 
• Sun Par highlight video: Based on the Sun Par Facts & Figures material, we’ve produced a new video that presents Sun Par’s highlights and value in a more vivid and dynamic way. The video was published in early September on the Sun Life Canada WeChat official account, and in November we’ll promote it again on the WeChat platform.
• Vancouver Airport digital ad: Since mid-August, for the first time we’ve launched a digital screen advertisement at Vancouver Airport in the international arrivals’ baggage claim area to showcase the Sun Life brand image. Starting September 25, the content will switch to a Mid-Autumn theme, featuring the Term + CII bundle offer.  
• WeChat official account: The Sun Life official WeChat account regularly shares practical financial, insurance, and health information. We encourage you to invite Clients to follow and share it. Please scan the QR code for details.

Help Clients living with diabetes apply to win big and boost your commissions

Sun Life’s Diabetes Protect to Win Contest, is running from July 1 to December 31, 2025. This initiative not only offers Clients living with diabetes a chance to win $5,000 and a matching donation for a charity supporting diabetes but also gives you the chance to earn bonus commissions! 

The Term conversion offer is back!

The Term conversion offer is back! Please review the offer carefully as some details have changed.

From July 1 – September 30, Clients who submit an existing term policy for a term-to-perm conversion may be eligible to receive a cheque valued at three months of their premium or cost of insurance (COI).

More resources can be found here.

No changes to Sun Adjustable Whole Life policies

We’re letting Clients know there is no change to Sun Adjustable Whole Life policies.

We recently finished a review and won’t be making any adjustments at this time. You don’t have to take any action. 

More information can be found here.

National Accounts year-end is coming soon

It’s important to be aware of these key deadlines for delivery requirements and settling policies. Knowing these dates will ensure the cases are part of your 2025 commissions.

More information and key dates can be found here. 

We’re updating Client addresses

From September 12-14, we’re running the annual Client address clean-up in our systems. You may notice an increase in address updates in Activity Centre.

Address changes can result from postal code corrections, the addition of missing street information or address reformatting to comply with Canada Post standards. 

Join us for a special edition of the Sun Life CE Series on October 14

Join us for these upcoming sessions:

·     Topic 1: The power of the contract — segregated fund contract case studies - This presentation reviews the tax reporting rules surrounding trusts and shows how a properly structured segregated fund contract could be a viable alternative. Using case studies, the presentation also looks at different ways to structure a segregated fund contract to meet Clients’ unique wealth transfer needs. 

oDate: October 14, 2025 at 12 PM EST

oRegister here

·     Topic 2: Discovering opportunities in financial statements - The presentation is a comprehensive review of a private company’s financial statements. It includes case studies to demonstrate what the various numbers in the statements mean and how advisors can find insurance opportunities in the statements. The presentation provides the necessary guidance to advisors on how to read a set of financial statements.

oDate: October 14, 2025 at 1:15 PM EST

oRegister here

Thank you for your continued support. 

Sun Life Western Canada Team, Independent Insurance Distribution

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