Updates to our range of term life products: more flexible and more affordable

Submitted by Krishan on October 6, 2025 - 10:51am

Effective October 27, we’re updating our range of term life products to better meet your clients’ changing needs. We’ve adjusted the premiums, enhanced existing features and introduced new ones to help you better support them.

Be sure to attend our webinar - External link. Opens in a new window. on October 28!

New flexible features for every stage of life

Some of our products’ existing features continue to be key factors that set us apart in the market:

Conversion option to 14 permanent life products without evidence of insurability, up to age 70
Association option, up to age 70
Insurability option to split joint coverage into two individual coverages

Our range of term life products continues to evolve with the improvements coming this fall!

For policies sold on or after October 27:

Automatic renewal every 5 years	Our T10, T15, T20, T25 and T30 products will now offer automatic renewal every five years, up to age 85. No action or medical proof required: Coverage continues without interruption, giving your clients peace of mind.
Enhanced T65: More flexibility after age 65	Automatic renewal every 5 years Conversion and association options extended until the insured person’s 70^th birthday
Extended exchange option	The policyowner will now be able to exercise the exchange option during the first seven years after purchasing the policy, giving clients more time and flexibility to adapt the coverage to their changing needs.
Wider scope for illustrations	The maximum amount you can illustrate is increasing from $20 million to $25 million, giving you more leeway to respond to your clients’ needs.¹

More competitive pricing

Adjusted rate bands

We’ve revised the rate bands to make our products more competitive:

$50,000 to $99,999: The minimum insurance amount is increasing from $25,000 to $50,000
$100,000 to $249,999
$250,000 to $499,999
$500,000 to $999,999
$1,000,000 to $1,999,999
$2,000,000 to $9,999,999: new band added
$10,000,000 or more

Revised premiums to enhance our competitive edge

To make our products more competitive in the market, we’ve adjusted our premiums, with costs now generally lower when a policy is purchased.

Our premiums are now mostly in the first tier of the market, a major competitive advantage
Premium decreases of up to 7% for standard classes and up to 18% for preferred classes
Even more attractive rates for joint coverage, with average premium decreases of 2.5%
Standardized pricing between term life and term universal life products, including premium decreases, for a more consistent offer

1. To get an illustration for an insurance amount over $25 million, write to special.quotes@dsf.ca

Transition rules

Insurance applications submitted before October 27, 2025, with a decision as of that date

Insurance amount of $50,000 or more

Term life | Take action quickly for the policy to be produced!

You’ll receive a notification via the Pending Business tool (PB tool) informing you that the policyowner must choose between the old or new product version. Help them choose the best solution for their situation.
You’ll need to enter their choice in the PB tool.
- If the policyowner chooses the new product version, you need to include an up-to-date illustration.
The policyowner has up to 25 calendar days to make their choice. Take action quickly! If we don’t receive a response, the contract produced will be based on the features of the old product version.

Term universal life

The version with the best premium will be offered automatically.

Insurance amount below $50,000

Term life and term universal life

The contract produced will be based on the old product version because the new version doesn’t offer the insurance amount selected.

When the policyowner can opt for the old version of the product and a new illustration is required, write to special.quotes@dsf.ca, indicating the changes required (such as a decrease in the insurance amount, addition of an extra premium, etc.).

Upcoming webinar

Join our webinar, Term Life Insurance – A Flexible Solution to Meet Your Clients’ Evolving Needs to find out or learn more about the key features of term life insurance and the latest updates.

On the agenda: