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Canadian dividends done right: Quality and growth yields greater returns

Despite recent market fluctuations, Canadian dividend equities* remain a strong investment opportunity. In Empire Life's latest commentary, Senior Portfolio Manager, Doug Cooper, and Head of Investment Research, Michael Harber, explore the long-term potential of this asset class. 

^*Empire Life does not offer equities to investors directly. Exposure to Canadian dividend equities is available through the Empire Life Dividend Growth GIF. 

¹ Based on a tax equivalent Internal Rate of Return of the Death Benefit at end of policy years indicated in the linked case studies for Empire Life Optimax Wealth 8 Pay Joint Last to Die policy with Enhanced Coverage dividend option for total coverage amount of $1,252,479 (base amount + Enhanced Coverage amount) issued on June 24, 2024, for healthy, non-smoking male and female life insureds, both aged 70 at issue, who both pass away by end of policy year indicated in the linked case studies. The tax equivalent Internal Rate of Return of the Death Benefit is calculated assuming the fixed income investment amount at the end of the year indicated would be taxed at a marginal tax rate of 45%. 

Building home savings is important for many Canadians, and we're helping get those savings started by offering one lucky client $8,000 just for opening an FHSA with Empire Life.² As a bonus, you, as their servicing advisor, may be eligible to win a cash prize of $2,000 for helping them recognize the benefits of starting their home savings sooner rather than later.

² No purchase necessary.

Empire Life Vanguard ETF Portfolio GIFs (in F-Class/Fee for Service) can offer a compelling combination of cost-effectiveness and estate planning benefits, making them part of an efficient estate transfer solution for high-net-worth clients. Coupled with Empire Life GIF Preferred Pricing, clients get the benefits of a segregated fund at a cost that is more comparable to the underlying ETF.

³ Lower-cost as compared to the cost of passing the funds through the estate.

• Your clients have until March 3, 2025 to contribute to their RRSP for the year 2024.
• As per CRA rules, only the owner, spouse, and employer can contribute to the client's RRSP.  For TFSA only the owner can contribute. We cannot accept money from any other source.
• Please use My Advisor Dashboard for quick and easy deposits and new applications. If you choose to send in paper instead, please ensure to have the account number or application number on the cheque and ensure the cheque has the correct year (i.e. 2025).
• Please do not send in duplicates, only send one way (My Advisor Dashboard or email or fax or mail).
• Please use one-time PAD.
• If sending a cheque, please use same day or next day courier with tracking information. No exceptions will be given for late couriers.

We're pleased to announce we've launched a new corporate vision and mission statement as part of a brand refresh to reflect Empire Life's commitment to our customers, our Distribution Partners, our employees and our ongoing mission to help Canadians navigate life with confidence.

Empire Life's new vision:
Be the industry leader for service excellence and innovation.

Empire Life's new mission: 

Provide expertise and intelligent solutions to help Canadians navigate life with confidence.