Please see below a summary of key Sun Life updates that may have missed your radar. For additional information, please click on the hyperlink in the title.
Sun Life’s Kevin Strain Named 2025 International Business Leader of the Year
Sun Life’s Kevin Strain named 2025 International Business Leader of the Year. This prestigious award honours a Canadian business executive whose visionary leadership and strategic pursuit of international opportunities have significantly elevated Canada’s presence on the world stage.
Great news: Term rates have dropped
With new rates for new business, it’s a good time to discuss with Clients how they can benefit from term insurance’s affordability and flexibility. New term rates apply to: - Evolve Term (including additional coverage layers)
- Sun Life Term Insurance for Diabetes
- Term insurance benefits
Prepare for Client conversations using the following resources: Visit the Suncentral Term reprice page to see all the details.
Underwriting update: Improving our foreign travel guidelines
We’ve made a change to our insurance application based on a recent review of our travel and residency questions and to better align with evolving industry standards.
Our Underwriting and Claims Risk Management (UCRM) team actively reviews our underwriting manual and guidelines. These reviews help ensure that we’re making the best decisions for Clients. The team considers information from our market experience, not proceeded with applications (NPWs), declines and reinsurers.
More information on Updating travel questions within Sun eApp and paper applications can be found here
Questions?
This change is another step forward to make insurance applications easier and faster. If you have questions about this update, please connect with our Sun Life Select team. We’re here to help.
Clients can help manage their healthcare with Sun Life Medical Second Opinion, by Dialogue
As shared in April, Teladoc Medical Experts has now been replaced with Sun Life Medical Second Opinion, by Dialogue. This new offering provides trusted medical support when Clients need it the most.
Sun Life Medical Second Opinion, by Dialogue brings Clients a concierge-style service from an in-house care team dedicated to their needs. Clients can access and follow their request through the digital platform for a secure and seamless experience that keeps them informed about their progress.
Make sure you: - Share the one-pager with eligible Clients to help them understand the new service. It provides a complete breakdown of the service, how to use it, and what to expect.
- Visit the Suncentral page for more information.
- Share sunlife.ca/second-opinion with Clients looking for more information.
This offering is a non-contractual service available with: - Sun Critical Illness Insurance (CII) sold March 11, 2005, and later
- Universal life when a CII attachment is included in the policy
Clients can access these services for diagnosed medical conditions at no cost without making a claim.
New Elevating Women resources
Women aren’t a niche market — they are the market.
Today, 92% of women are the primary or equal decision-makers in their household.1 Are you doing enough to elevate women Clients’ financial well-being?
New Sun Life Consulting has new resources that give you practical insights into what you can focus on in your practice.
Elevate the financial experiences of women with new resources: - Featured resource: The Money Mindset conversation guide
- Worksheet: Practice Assessment
- Webinar: Elevating Women – from supporting characters to leading roles
- Resource page: A Healthier, Wealthier Future for Women
Find these and more on the new Elevating Women page.
Strengthening our anti-money laundering processes
To continue complying with the PCMLTFA (Proceeds of Crime [Money Laundering) and Terrorist Financing Act), we’ve been connecting with some of you to confirm information about Clients and the products they have with us. These reviews will continue twice a year.
As a next step, we’re also ensuring active policies have third party determination (TPD) information for: - non-owner payors
- powers of attorney
- collateral assignees
We’ll contact you through Activity Centre to confirm any missing information on a case-by-case basis. If we don’t hear from you after two attempts, disbursement restrictions will be placed on the policy. These restrictions won’t affect payments into the policy, and we’ll remove the restrictions when we receive the required information.
Over the next few months, we’ll share more information about steps we’re taking to enhance our anti-money laundering controls across our business. As always, thank you for your partnership as we continue to prevent fraud and remain compliant.
Contact
If you have questions, please call us at 1-800-800-4786 and select options 1, 3, 1. We’re happy to help.
Level up your Client conversations by joining our Sun Life CE Series webinar on July 8
Join us for these upcoming sessions: - Topic 1: Portfolio construction — Positioning your practice for growth - As an advisor with a growing practice, your investment management expertise is one of many key selling points. Join Vanguard as they focus on practical strategies aimed at enhancing and creating greater efficiency in your approach to investment management with the goal to empower you to deepen client relationships, deliver exceptional Client experiences, and provide unwavering support throughout Clients' financial journeys.
- Topic 2: Breaking barriers — Tailored insurance for Clients living with diabetes and a chance to win - Canadians living with Diabetes often think that they are not able to get the valuable coverage that life insurance provides. Come and learn about the industry leading life insurance solutions offered by Sun Life tailor-made specifically for Canadians living with Diabetes. And as a bonus Sun Life will be offering a contest for Clients and a chance for you to earn more.
Thank you for your continued support.
Sun Life Western Canada Team, Independent Insurance Distribution |
