We’re maintaining the Sun Life dividend scale for 2025-2026
Sun Life Par gives Clients the opportunity to participate in the earnings of one of the strongest Par accounts in Canada, from one of Canada’s leading insurers. We assess the Sun Life dividend scale every year. In each annual review, we remain committed to our principles of strong Par governance and fairness to Clients.
We’re pleased to announce we’re maintaining the Sun Life dividend scale, including the dividend scale interest rate of 6.25% effective April 1, 2025.
The Sun Life dividend scale for 2025-2026 isn’t an indicator of future performance. We recommend you continue to show illustrations using the current -0.5% and -1% dividend scale interest rates to show Clients future dividends are not guaranteed.
The dividend scale interest rate isn’t the return that a Client can expect from their policy. The rate reflects the investment experience of the Par account and is only a part of a Client’s dividend.
From January 20 to March 31, Clients who submit an existing term policy for a term-to-term or term-to-perm conversion may be eligible to receive a cheque valued at three months of their premium.
This is for policies that remain in force for at least six months from the date the policy settles. The premium/COI discount will be reflected in the terms of the policy(ies) receiving the discount.
Meet Clients evolving needs with multiple conversion options:
· term-to-perm (non-par)
· term-to-term
· partial term-to-perm (non-par)
· partial term-to-term
This offer won’t be eligible for Clients who cancel a conversion application currently in flight and reapply.
More information can be found here.
PHI and HCC reprice coming in 2025
Effective April 1, 2025, we’re repricing PHI and HCC rates. This change will apply to in-force and new business.
Refer to the PHI and HCC premium rate change page for:
· all details by series, plan type and age bands
· frequently asked questions
· the transition rules
New digital access: Policy booklets now available on mysunlife.ca and mobile app
Clients can now access their policy booklets online via mysunlife.ca and the My Sun Life mobile app. This only applies to booklets printed and settled after November 22. Any booklets produced before this date won’t be digitally available.
Clients can also digitally access other documents connected to their policy including:
· Welcome letters
· Decline letters that are produced after the policy booklet (such as a not proceeded with letter)
· Amendments made after the policy is in force
· Annual policyholder statements
Encourage Clients to sign up for sunlife.ca or the mySunLife mobile app if they haven't already. The sunlife.ca registration brochure is also available to Clients to help them navigate the sign-up process. This allows Clients to easily view their policy documents in a central location. It can also help reduce the number of requests you receive for duplicate policy booklets.
Reach new heights while stacking up your CE credits
Level up your conversations with Clients by taking part in any of the 12 webinars in this year’s series. For 2025, we’ve chosen topics to help you stay up to date with our ever-changing industry.
New for 2025! We’re offering four webinars in Mandarin.
Until February 28, sign up for the first couple webinars in advance with a single form.
Join us for these upcoming sessions:
Date | Topic 1 | Topic 2 |
|
February 11 | Post-mortem planning with life insurance | The balancing act: productivity, potential and positioning | |
February 12 (Mandarin only) | Advanced financial underwriting and the Asian market | - | |
March 11 | Elevating Women – from supporting characters to leading roles | The evolution of women's health in underwriting | |
April 8 | Protect what matters most | Planning and protection for young families (2025) |
Session times are 12:00 – 2:30 p.m. ET (English) and 9:00 – 11:30 a.m. ET (French).
Note: Advisors must pass a mandatory quiz for each session to qualify for CE credits. They will have five business days to complete the quiz after attending the webinar.
Explore topics and register by visiting the Sun Life CE Series page on Suncentral.
View the updated tax rate cards for 2025 on the Strategies & Concepts page to assist you in Client discussions for important updates and changes in 2025. This includes personal marginal tax rates and corporate tax rates. In addition, you’ll find information about probate, government benefits, and important numbers for the 2025 tax year.
You can also continue to access our tax rate cards for 2024 for RRSP planning needs.