| Speaker: Amanda Richards, Director of Business Development and Community Integrations at Chartwell Retirement Residence As Covid-19 gripped the county and public health units instituted necessary precautionary measures retirement living organizations adapted technology to shift from a sales process traditionally rooted in in-person interactions to a virtual experience. Our societal views of seniors and their willingness or capability to adopt technology sometimes clouds our judgement and preemptively stifles our creative thinking. These views, however, are outdated and misinformed and our recent experiences as we shifted to a primarily digital sales process has supported this. Our senior customers are willing and able participants, and technology has enabled not only the continuum of the sales process for isolated customers but also demonstrated the immense thirst for social interaction and engagement amongst our senior population in a digital setting. | 
