| Help your clients give the gift of life insurance this holiday season! Kid Start from Empire Life is a whole life insurance strategy that leverages the tax advantages of individually owned life insurance to help your clients give the next generation a financial head start in life. Kid Start offers a number of advantages over traditional financial vehicles used for tax-advantaged intergenerational wealth transfer. Here's how it works:  Pair Kid Start with 20-Pay EstateMax® Participating Whole Life With highly competitive total premiums and guaranteed values, EstateMax is the ideal engine to power a Kid Start strategy. See for yourself how it compares to other leading plans when it comes to guaranteed cash values* (GCSV) in adulthood: Estate PAR Plan 20-Pay with Enhanced Dividend Option‡ | All Values Guaranteed at Issue** | Female, non-smoker, aged 0 | Empire Life EstateMax 20-Pay | Competitive Product A | Competitive Product B | Competitive Product C | Monthly Premium | $40.42 | $40.42 | $40.42 | $40.42 | Insurance Amount | $100,000 | $93,274 | $29,175 | $63,897 | GCSV Year 20 | $4,876 | $4,046 | $1,263 | $2,506 | GCSV Age 65 | $22,744 | $17,592 | $6,905 | $16,693 | ‡ Values shown are based on a comparison of Empire Life EstateMax 20 pay with Enhanced Dividend option for a Female, aged 0, to three other comparable PAR products for the same life insured. Competitive Product A is Equitable Life Equimax Estate Builder, Competitive Product B is Desjardins Estate Enhancer and Competitive Product C is Canada Life Estate Achiever Plus. Premiums and values for all products shown are based on quotes run with companies' illustration software on November 22, 2022. | Please visit our website to access Kid Start resources, including a video that you can watch and share on social media. Click below to watch and share! 
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