Coming soon: Better term for less!

Empire Life is pleased to announce that effective March 15, 2022, we will be reducing initial term premium rates on our flexible Solution Series® term life insurance products. Decreases will occur for 90% of ages, terms and insurance amounts. Initial term premiums will remain the same for 2% of ages, terms and insurance amounts and increases will occur for 8%.

Term rate average decrease of 5.3% and average
decreases by product of:

These new rates are expected to significantly improve Empire Life’s overall competitive positioning in the key target ages of 25-50, moving us to an overall average of #2 in the marketplace against over 20 comparable products and results in Empire Life achieving a top 3 rankings for 100% of age, premium bandings and gender scenarios!¹ For full details, including transition rules, please see the Information Circular.

EARLY ACCESS TO NEW RATES available exclusively on LifeGuide beginning March 1, 2022!

The new rates for Solution Series products will be available for quotes exclusively on LifeGuide, an independent external premium quote provider, beginning March 1, 2022. Rates shown on Fast & Full and the Envision illustration software will continue to reflect the current rates until March 15, 2022.

Please note that all new applications for Solution 10, Solution 20, Solution 25 and Solution 30 submitted between March 1 and March 15, 2022 will receive the lower of the new rates or the current rates, based on the transition rules outlined in the Information Circular.

¹ Expected premium rankings are based on the proposed new annual premiums for first 10 years for Solution 10, for first 20 years for Solution 20, the first 25 years of Solution 25 and first 30 years for Solution 30 comparing the annual premiums quoted on LifeGuide on February 16, 2022 for the initial premiums of 20 other comparable 10-year, 21 other comparable 20-year, 13 other comparable 25-year, and 19 other comparable 30-year renewable term products, for the gender, ages, coverage amounts and risk class shown.

FOR ADVISOR USE ONLY. NOT FOR DISTRIBUTION TO THE PUBLIC.

The information in this document is for general information purposes only and is subject to change without prior notice. Empire Life assumes no responsibility for any reliance made on or any inaccuracy in the information contained in this document.

Policies are issued by The Empire Life Insurance Company.