2021 Series - Episode seven: How to Tell Your Brand Story in 10 Seconds As an advisor, the cost of a brand story which is unclear can be high – time, money and opportunities can all be easily lost when your strategy in communicating is unfocused, wasteful, or not rooted in a fundamental understanding of human psychology. Join us on April 6th at 11:00 am EDT for a Coffee Talk as Advocis welcomes Alison Campbell, Senior Manager, Practice Management, Marketing and Business Development at Sun Life. Alison will discuss the importance of succinct and effective communication in marketing yourself as an advisor, as well as provide a three-step process for crafting a solution-focused brand story that will resonate with clients and prospects alike. Please refer to the chart below for your local timezone: |